Rain in Spain Creative Studio was asked to create a storyboard for a TV spot advertising BC Tourism. Highlighting the wide range of activities available to the BC tourist, the storyboard called for a number of complex transitions between a diverse set of environments – from fly fishing to zip lining, to totem pole gazing and finally to looking at Emily Carr paintings of totem poles in an art gallery.
The agency felt the static storyboard didn’t quite tell the whole story so it was decided that we would create an animatic (animated storyboard). Take a look at the two below.
Original storyboard.
Tourism BC Storyboard
Animatic